Complete PPC Training

In house management of your PPC campaigns (Google Adwords or Yahoo Search Marketing) allows for dramatic savings.

By the end of the program you will:

-have a keyword list of 100s to 1000s

-have adgroups set up correctly

-have keywords separated into themes for landing page optimization

-have multiple ads for each adgroup

-be able to split test ads daily/weekly/monthly

-be able to do bid management and optimization

-be able to provide detailed reports and understand them

What you receive:

-a manual outlining the progam and individual modules

-a workbook to keep track of your progress and exercises

-video presentations for key aspects of the program for future reference

-huge amounts of savings by empowering your business to get the most of your online budget!

-you can choose to either contract out your ppc management and be educated and to get the most value for your money or keep it inhouse and cut costs!

The 5 module program consists of:

-Foundation
-Setup
-Keyword Research
-Architecture and Management
-Optimization
-Reporting

Foundation

• adwords primer
• cost per lead review
• lead tracking and understanding your metrics
• measuring results

Setup

• geographical targeting.
• adjusting ad serving options.
• how and when to use position preferences
• standard or accelerated ad delivery
• best optimizing practices
• ad scheduling

Keyword Research

• building theme lists
• advantages of knowing what your competitors are bidding on
• using long-tail and/or short-tail keywords
• free and paid keyword research tools

Architecture and Management

• using adwords editor
• bidding strategy
• keyword matching
• campaign structure
• ad writing
• the relation between adword ads and landing pages
• dynamically generated landing pages using PHP.
• landing page design that improves quality score and conversion rates
• incorporating phone conversion tracking into your landing pages.

Optimization

• using negative keywords effectively
• onpage conversion tracking
• split-testing and multivariate testing your landing pages
• adgroup expansion
• time of day and week optimization
• budget optimization

Reporting

• statistical significance
• pay per click tools
• resources